In 1973, Marc Rosenfeld opened Rosenfeld’s Bagels, offering just a half dozen flavors of bagels and as many spreads. At first, he wasn’t sure if Boston was ready for this new taste, but it didn’t take long for his creations to gain recognition, first in the Jewish community and then expanding to the entire Newton area.
By 1976, the business at Rosenfeld’s was growing rapidly and Marc needed help in the kitchen. He brought on board Peter DeRosa, a Master Baker who helped to increase production while still preserving the traditional techniques that made Rosenfeld’s Bagels so great tasting and well-known. With the addition of more staff, the menu began expanding to more flavors of bagels, more spreads and handmade Challah bread that became known throughout the area as incomparable.
word got out. Rosenfeld’s Bagels became more than a Jewish-community favorite as it was reviewed and adored by the Boston area’s top publications, including The Boston Globe, The Improper Bostonian, The Boston Phoenix, The Newton Tab and Boston Magazine. Rosenfeld’s even received mention in a 2014 fictional story in The New Yorker magazine as THE place in Boston to get your bagels (that’s quite a compliment from a New Yorker!).
“You can try other places but this is the place in greater Boston for challah and bagels. Closest to NY I’ve found. Just go.”
“There, I spent the morning with owner Michael Lombardo and his team, learning how they turn out their glossy, rich, and tender braided loaves. By the end of it, I had a deep appreciation for his knowledge of the bread and the pace, rhythm, and muscle memory that go into bakery-scale production; I even came away with a new braiding technique that I applied to my own recipe.”
Curious about how some of your Rosenfeld’s favorites are made? Ever wonder how to braid a Challah? Visit our YouTube Channel and get answers to these questions and more!